FASHION IN CINEMA
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FASHION IN INDIAN CINEMA
Do you have a passion for fashion? Are you ready to witness the most dazzling fashion show in Delhi?
Fashion in Indian cinema has always been an integral part. It has not only inspired but also dictated the Fashion Statements in India. Because Bollywood has such a massive influence on India’s population, it is common to see fashion pieces seen in movies become some of the biggest trends amongst this generation. In recent times, any Indian wedding is incomplete without ladies wearing dresses worn by their favorite actors in the movies, for example, Alia Bhatt’s demand for designer lehenga in Humpty Sharma Ki Dulhania.
However, people in India have always been fascinated by fashion in Indian cinema.
On to the 1960s and 70s, when the ‘Anarkali’ worn by Madhubala in Mughal-e-Azam became one of the biggest fashion trends inspired from the Indian cinema. Also, the drape of sari worn by Mumtaz in Brahmachari and the ‘Sadhana Cut’ which was a fringed hairstyle were some of the most popular styles at the time. The ‘Bobby Print’, which was a polka dot print named after the hit 1973 film ‘Bobby’ starring Dimple Kapadia. Women were also seen sporting puffy hair and winged eyeliner inspired by various actresses in the movies. Commonly seen in Indian cinema in this era were bell-bottoms, cropped shirts and platform heels which are a hit amongst millennials now.
The 1990s was the age of extravagant fashion which made big accessories, metallic colors and sequins a common sight in the population’s wardrobe. Sridevi’s chiffon saree, Madhuri’s purple saree from Hum Aapke Hain Kaun and Kajol’s green attire by Manish Malhotra became favorite amongst Indian wedding-goers. In both Hollywood and Bollywood, big hair was a rage amongst women with Dimple Kapadia being the pioneer of wavy, full, long signature locks.
This age also saw a rise in fashion shows in India with the rise of designers such as Rohit Khosla, Tarun Tahiliani and Satya Paul. The men’s fitness trend was started by Salman Khan in 1989, where he showed off a great body as Prem in Maine Pyaar Kiya. Women’s fitness trend also started because of the movies, when Karishma Kapoor starred as a Dancer in Dil Toh Pagal Hai. This movie along with Kuch Kuch Hota Hai also popularized branded sportswear amongst the younger generation at the time.
From that era, Indians have religiously followed every trend that has appeared in Indian cinema. Looks that were remembered by the audience were the relaxed styles in Dil Chahta Hai, Veer Zara’s salwar suits, elaborate jewelry from Devdas and the famous Ghajini haircut. Actresses who majorly influenced fashion trends such as fusion wear, smoky eyes and embroidered suits and lehengas in India were Preity Zinta and Rani Mukherjee through their movies like Bunty and Bubli and Kal Ho Na Ho.
After Hrithik Roshan’s Kaho Na Pyaar Hai and Kareena Kapoor’s Tashan, six-packs and zero size figure became the rage.
These days, Bollywood fashion is filled with exclusive designer wear and trends which change as fast as the movies in the theatre. Some of the trends featured in older movies have also made a comeback such as shararas, palazzos, chokers, dungarees, etc. Often, the fashion quotient of a film is worth mentioning, even if the film isn’t as good.
Bollywood also started becoming aware of fashion trends with each actor has a particular style which differentiated them from other characters like in Kuch Kuch Hota Hai, where Rani Mukherjee’s character wore skirts and crop tops which made her seem more feminine as compared to Kajol’s character who wore baggy jeans and jackets which made her seem more tomboyish.
In recent times, the extravagant and elaborated wardrobes of Deepika Padukone and Priyanka Chopra in Bajirao Mastani and statement pieces worn by Kareena Kapoor and Sonam Kapoor in Veere Di Wedding have had a huge influence on viewers.
Thus, in India, fashion and cinema will always go hand in hand. The world of Fashion and films will always have a cross-disciplinary rapport where fashion and costumes in Bollywood films will always have an impact.
Many times, the fashion industry launches its clothes and jewelry in the movies thus capitalizing on this mass appeal. These days no fashion show in India is complete without a Bollywood actor walking the ramp. The popularity which an actor brings to the fashion show is immense. It is not uncommon to see big stars like Amitabh Bachhan, Shahrukh Khan, Deepika Padukone, and Kareena Kapoor walk the ramp for big designers. It is undeniable that the star power which Bollywood brings is huge because anything worn by an actor is observed and recognized. All of the modern-day actors have become the face of the Indian Fashion industry. Some have even become brand ambassadors of fashion products where they endorse these products.
The recently held fashion show held in Delhi saw a number of actors walking the ramp for numerous designers. Kangana Ranaut walked at the grand finale of the fashion show. Sharmila Tagore and Soha Ali Khan walked for different designers as well. This way the designers are able to reach a much wider audience and draw attention. Bollywood actors are able to attract the right kind of media coverage which in turn helps the fashion industry.
Fashion in Indian cinema will always remain an integral part of Bollywood movies. The special touch that fashion adds to movies is larger than life portrayal of its character which makes people want to wear what is worn by actors in the movies. Costumes will continue to inspire the fashion choices of generations to come.
Two Fashion Shows at Diorama International Film Festival presents these Fashion Statements through two different never seen before Fashion Shows in front of an audience of over 1,500 which surely is going to be a memorable one.