• Kriti Agarwal

Advertising aka Cinema of the Sellers: Storytelling in 30 seconds - Padmakumar N



Making Advertising Films involves the same in-depth planning and pre-production as a Feature Film. Writer, Director and Advertising Guru, Padmakumar N. aka Paddy discusses the process at Diorama 2020.


In this special conversation, Ad Guru Paddy discusses:

  • change in mindset required to tell a story in 90 mins in films as opposed to 30 seconds to 1 minute in advertising

  • the creative process behind ad filmmaking

Watch the full interview and learn how to tell compelling stories through advertisements from the advertising guru who has directed countless ads for reputed brands.



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